inGenius: A Crash Course on Creativity (Hardcover)
Internationally bestselling author and award-winning Stanford University educator Tina Seelig has taught creativity to the best and brightest students at Stanford and to business leaders around the world. With inGenius she expertly decodes creativity, revealing an approach that everyone can use to enhance their own creative genius.
In today's world, innovation and creative problem solving are more important than ever to succeed. For many of us, however, this process is a mystery. Whether we are attempting to generate fresh ideas or struggling with problems with no solutions in sight, the innovative spark is out of reach. inGenius offers a revolutionary new model, the Innovation Engine, which explains how creativity is generated on the inside and how it is influenced by the outside world. Describing the variables that work together to catalyze or inhibit our creative abilities, Seelig provides a set of tools we can each use right away to radically enhance our own ingenuity as well as that of our colleagues, teams, organizations, and communities.
Seelig's groundbreaking work reveals that creativity is an endless renewable resource we can tap into at any time. It is as natural as breathing, and just as necessary for leading a successful and fulfilling life.
About the Author
Tina Seelig earned her Ph.D. in neuroscience from Stanford University Medical School and is Professor of the Practice in the Department of Management Science and Engineering at Stanford's School of Engineering and executive director of the Stanford Technology Ventures Program. She is the international bestselling author of What I Wish I Knew When I Was 20 and inGenius: A Crash Course on Creativity. In 2009, Seelig was awarded the prestigious Gordon Prize from the National Academy of Engineering for her pioneering work in engineering education. Follow her on Twitter at @tseelig.
“Tina invites us inside her Stanford University course to reveal that we all have creative potential waiting to be unleashed.”
-Ori Brafman, coauthor of Sway and Click
“In a world that’s in constant flux, creativity and innovation are essential qualities for successful executives and industry-leading companies. Tina has shown that we all have the ability to mobilize our creative spirit.”
-Chip Conley, Founder of Joie de Vivre Hospitality and Author of Emotional Equations
“Who said creativity can’t be taught? It can, and Tina Seelig has done it! She has created a new model, the Innovation Engine, that will change the way you think.”
-Steve Blank, entreprenuer and author of The Startup Owners Manual
In this groundbreaking work, Tina has codified her years of teaching at Stanford and proves that anyone can be creative.
-Nancy Duarte, CEO and author of Resonate
Tina has shattered the misconception that you can’t increase creativity. In this book, she presents breakthrough ideas on how to understand and boost your ability to innovate.
-Guy Kawasaki, author of Enchantment and former chief evangelist of Apple
Tina Seelig has written a provocative field guide to 21st century creativity, with her energy and enthusiasm bursting through on every page. We all could use a little extra spark of creativity, and this book helps show the way.
-Tom Kelley, author of The Art of Innovation
“Few people have done as much to champion innovative thinking as Tina Seelig.”
-David Kelley, Founder IDEO
“Tina Seelig is one of the most creative and inspiring teachers at Stanford.”
-Robert Sutton, Stanford University Professor and author The No-Asshole Rule
“Tina is the most inspirational creativity voice I know.”
-Geoffrey Moore, Author, Crossing the Chasm, Dealing with Darwin
“Seelig is a sharp observer and a gentle and thoughtful writer.”
“Tina Seelig has written a powerful and practical book, jam packed with keen insights for unleashing creativity in yourself and others.”
-Peter Sims, author of Little Bets: How Breakthrough Ideas Emerge from Small Discoveries
“inGenius is a fascinating blueprint for any company that’s serious about creating an environment where new ideas can thrive, and many of Seelig’s students doubtless go on to do precisely that.”
Seelig demonstrates that creativity and experimentation are both personal mindsets and values in organizations. inGenius acts as a spark plug for managers and entrepreneurs who want to capitalize on the creativity in their organizations.
“Many of us believe that we’re either born with creativity or we’re not. Tina Seelig, author of inGENIUS: A Crash Course on Creativity, and award-winning educator at Stanford University, says that’s wrong: Creativity can be easily taught and learned.”