First in Thirst: How Gatorade Turned the Science of Sweat Into a Cultural Phenomenon (Paperback)

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Description


Rovell chronicles every astonishing milestone of Gatorade's history--based on unprecedented access to the inventors, the marketers, the analysts and observers, and key company figures past and present.

Product Details ISBN-10: 0814410952
ISBN-13: 9780814410950
Published: AMACOM/American Management Association, 09/01/2005
Pages: 256
Language: English