Handbook of Quality-Of-Life Research: An Ethical Marketing Perspective (Social Indicators Research #8) (Hardcover)

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Description


This handbook provides students of quality-of-life (QOL) research with an understanding of how QOL research can be conducted from an ethical marketing perspective - a perspective based on positive social change. The handbook covers theoretical, philosophical, and measurement issues in QOL research. The handbook also approaches selected QOL studies in relation to various populations in various life domains. The marketing approach is highly pragmatic because it allows social and behavioral scientists from any discipline to apply marketing concepts to plan social change and assess the impact of intervention strategies on the QOL of targeted populations.

About the Author


M. Joseph Sirgy is a personality/social/industrial psychologist who has written extensively on the subject of quality-of-life. He is the director of the Office of Quality-of-Life Measurement (OQOLM) and a professor at Virginia Polytechnic Institute and State University in the USA. He is also the executive director of the International Society for Quality-of-Life Studies (ISQOLS).


Product Details
ISBN: 9781402001727
ISBN-10: 140200172X
Publisher: Springer
Publication Date: November 30th, 2001
Pages: 458
Language: English
Series: Social Indicators Research