Rise of K-Dramas: Essays on Korean Television and Its Global Consumption (Paperback)

Rise of K-Dramas: Essays on Korean Television and Its Global Consumption Cover Image
By Jaeyoon Park, Ann-Gee Lee (Editor)
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Description


Korean dramas gained popularity across Asia in the late 1990s, and their global fandom continues to grow. Despite cultural differences, non-Asian audiences find "K-dramas" appealing. They range from historical melodrama and romantic comedy to action, horror, sci-fi and thriller. Devotees pursue an immersive fandom, consuming Korean food, fashion and music, learning Korean to better understand their favorite shows, and travelling to Korea for firsthand experiences. This collection of new essays focuses on the cultural impact of K-drama and its fandom, and on the transformation of identities in the context of regional and global dynamics. Contributors discuss such popular series as Boys over Flowers, My Love from the Star and Descendants of the Sun.

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About the Author


JaeYoon Park is an assistant professor of media communication at the University of Arkansas-Fort Smith. She has published articlesin Jump Cut: A Review of Contemporary Media and Americana: The Journal of American Popular Culture. Ann-Gee Lee is an associate professor of English at the University of Arkansas-Fort Smith. Her research interests lie in women's studies, covert rhetoric, civic discourse, and popular culture.


Product Details
ISBN: 9781476677477
ISBN-10: 1476677476
Publisher: McFarland and Company, Inc.
Publication Date: June 1st, 2019
Pages: 229
Language: English