A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) (Paperback)

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Description


A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) by Joseph F. Hair, Jr., G. Tomas M. Hult, Christian Ringle, and Marko Sarstedt is a practical guide that provides concise instructions on how to use partial least squares structural equation modeling (PLS-SEM), an evolving statistical technique, to conduct research and obtain solutions. Featuring the latest research, new examples using the SmartPLS software, and expanded discussions throughout, the Second Edition is designed to be easily understood by those with limited statistical and mathematical training who want to pursue research opportunities in new ways.


Product Details
ISBN: 9781483377445
ISBN-10: 148337744X
Publisher: Sage Publications, Inc
Publication Date: April 5th, 2016
Pages: 384
Language: English