Content Everywhere: Strategy and Structure for Future-Ready Content (Paperback)

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Description


Care about content? Better copy isn't enough. As devices and channels multiply-and as users expect to relate, share, and shift information quickly-we need content that can go more places, more easily. Content Everywhere will help you stop creating fixed, single-purpose content and start making it more future-ready, flexible, reusable, manageable, and meaningful wherever it needs to go.




Product Details
ISBN: 9781933820873
ISBN-10: 193382087X
Publisher: Rosenfeld Media
Publication Date: December 12th, 2012
Pages: 240
Language: English