Handbook of Quality-Of-Life Research: An Ethical Marketing Perspective (Social Indicators Research #8) (Paperback)
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Other Books in Series
This is book number 8 in the Social Indicators Research series.
- #12: The Psychology of Quality of Life (Social Indicators Research #12) (Hardcover): This book is not available online.
- #20: Advances in Quality-Of-Life Theory and Research (Social Indicators Research #20) (Paperback): $299.99
- #22: Community Quality-Of-Life Indicators: Best Cases (Social Indicators Research #22) (Paperback): $263.99
- #28: Community Quality-Of-Life Indicators: Best Cases II (Social Indicators Research #28) (Paperback): $263.99
- #50: The Psychology of Quality of Life: Hedonic Well-Being, Life Satisfaction, and Eudaimonia (Social Indicators Research #50) (Paperback): $239.99
- #80: Positive Balance: A Theory of Well-Being and Positive Mental Health (Social Indicators Research #80) (Paperback): $89.99
- #83: The Psychology of Quality of Life: Wellbeing and Positive Mental Health (Social Indicators Research #83) (Hardcover): $263.99
This handbook provides students of quality-of-life (QOL) research with an understanding of how QOL research can be conducted from an ethical marketing perspective - a perspective based on positive social change. The handbook covers theoretical, philosophical, and measurement issues in QOL research. The handbook also approaches selected QOL studies in relation to various populations in various life domains. The marketing approach is highly pragmatic because it allows social and behavioral scientists from any discipline to apply marketing concepts to plan social change and assess the impact of intervention strategies on the QOL of targeted populations.
About the Author
M. Joseph Sirgy is a personality/social/industrial psychologist who has written extensively on the subject of quality-of-life. He is the director of the Office of Quality-of-Life Measurement (OQOLM) and a professor at Virginia Polytechnic Institute and State University in the USA. He is also the executive director of the International Society for Quality-of-Life Studies (ISQOLS).